Multiple Choice
A mystery shopper is a form of which primary data collection technique?
A) observation
B) survey
C) experimentation
D) simulation
Correct Answer:
Verified
Correct Answer:
Verified
Q35: Data are consolidated in one location but
Q36: A retailer determines the value of a
Q37: A researcher notes the percentage of shoppers
Q38: Examples of the effective use of retail
Q39: A retailer seeks to conduct a survey
Q41: Experiments generally utilize _.<br>A)a semantic differential<br>B)mechanical observation<br>C)multidimensional
Q42: While probability samples are more accurate than
Q43: The stages in the marketing research process
Q44: Which survey technique minimizes interviewer bias?<br>A)mail survey<br>B)personal
Q45: Primary data may be developed through surveys,observation,experiments,and