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    Retail Management Study Set 1
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    Exam 8: Information Gathering and Processing in Retailing
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    A Retailer Seeks to Conduct a Survey That Requires Lengthy
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A Retailer Seeks to Conduct a Survey That Requires Lengthy

Question 39

Question 39

Multiple Choice

A retailer seeks to conduct a survey that requires lengthy responses by respondents.Many questions are also difficult to understand.The retailer should utilize which survey technique?


A) observation
B) telephone survey
C) mail survey
D) personal survey

Correct Answer:

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