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    Retail Management Study Set 1
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    Exam 8: Information Gathering and Processing in Retailing
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    A Retailer Seeking to Study Store Loyalty Limited Its Sample
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A Retailer Seeking to Study Store Loyalty Limited Its Sample

Question 68

Question 68

True/False

A retailer seeking to study store loyalty limited its sample to credit-card holders whose last name began with the letters A through G.The firm used a probability sample.

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