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    Exam 7: Identifying and Understanding Consumers
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    A Major Advantage of the Use of Social Versus Commercial
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A Major Advantage of the Use of Social Versus Commercial

Question 60

Question 60

Multiple Choice

A major advantage of the use of social versus commercial cues to consumers is based upon _____.


A) the use of lifestyle demographic factors
B) degree of cognitive dissonance
C) believability
D) post-purchase behavior

Correct Answer:

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