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    Exam 7: Identifying and Understanding Consumers
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    A Salesperson's Being Honest in Assessing a Product's Use,features,and Benefits
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A Salesperson's Being Honest in Assessing a Product's Use,features,and Benefits

Question 58

Question 58

Multiple Choice

A salesperson's being honest in assessing a product's use,features,and benefits can reduce consumers' _____.


A) social cues
B) commercial cues
C) cognitive dissonance
D) physical drives

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