Multiple Choice
Which of the following is not a major benefit to direct marketing for a retailer?
A) Startup costs can be very low.
B) Customers are given a convenient method of shopping.
C) A very large geographic area can be inexpensively covered.
D) Products can be examined prior to purchase.
Correct Answer:
Verified
Correct Answer:
Verified
Q28: Direct selling involves _.<br>A)personal contact with consumers
Q29: Direct marketers can be divided into two
Q30: In comparison to traditional store-based retailing,startup costs
Q31: Which of the following is not a
Q32: Which types of consumers are least likely
Q34: The use of direct marketing by a
Q35: The Web is the least effective medium
Q36: A traditional retailer contemplating a Web operation
Q37: A major limitation to direct marketing is
Q38: Direct marketing is limited to catalog purchases.