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    Retail Management Study Set 1
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    Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
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    Which Types of Consumers Are Most Likely to Respond to a Direct
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Which Types of Consumers Are Most Likely to Respond to a Direct

Question 69

Question 69

Multiple Choice

Which types of consumers are most likely to respond to a direct marketer?


A) regulars and nonregulars
B) regulars and new trails
C) regulars and new contacts
D) buyers and users

Correct Answer:

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