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    Retail Management Study Set 1
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    Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
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    Which Aspect of a Direct Marketing Strategy Involves the Merging
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Which Aspect of a Direct Marketing Strategy Involves the Merging

Question 64

Question 64

Multiple Choice

Which aspect of a direct marketing strategy involves the merging and purging of client names?


A) business definition
B) customer response
C) order fulfillment
D) data-base maintenance

Correct Answer:

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