Multiple Choice
A firm uses both direct selling,as well as department store formats to sell its cosmetic products.This illustrates _____.
A) an independent vertical marketing system
B) a partially integrated vertical marketing system
C) a fully integrated vertical marketing system
D) multi-channel retailing
Correct Answer:
Verified
Correct Answer:
Verified
Q43: Ease of entry into direct marketing is
Q44: Lack of privacy,fear of credit card security,and
Q45: Merging (adding new customers)and purging (eliminating customers
Q46: From a data-base retailing perspective,which group most
Q47: The first step in enacting a direct
Q49: Vending machines allow for around-the-clock sales.
Q50: Generally,initial investment requirements are less in direct
Q51: Which of the following is not an
Q52: Consumers order by mail,phone,fax,or computer,smart phone,or tablet
Q53: From a consumer's perspective,a video kiosk most