A Traditional Bricks-And-Mortar Camera Retailer Also Operates a Web Site

Multiple Choice

A traditional bricks-and-mortar camera retailer also operates a Web site.While the store location features new cameras,the Web site features collectible cameras,as well as used equipment.This strategy illustrates _____.

A) multi-channel retailing
B) the retail life cycle
C) mass marketing
D) the theory of retail evolution