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    Retail Management Study Set 1
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    Exam 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
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    A Significant Aspect to Direct Marketing Is the Development and Maintenance
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A Significant Aspect to Direct Marketing Is the Development and Maintenance

Question 83

Question 83

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A significant aspect to direct marketing is the development and maintenance of a customer data base.

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