Multiple Choice
Independents can compete with chain organizations (in terms of image,promotional effectiveness,and central organization assistance) through _____.
A) franchising
B) an off-price chain
C) a vertical marketing system
D) a leased department
Correct Answer:
Verified
Correct Answer:
Verified
Q33: A problem common to franchisors and department
Q34: In a dual vertical marketing system,manufacturers can
Q35: In contrast to product/trademark franchising,in business format
Q36: A dealer agrees to sell a supplier's
Q37: A large retailer,such as Wal-Mart,can gain channel
Q39: What percent of overall retail store sales
Q40: A significant benefit to independents (as compared
Q41: A disadvantage of centralized purchasing to a
Q42: Retailers use private labeling to generate channel
Q43: Manufacturers/service sponsors can exert channel control through