Multiple Choice
What is the fundamental element of CRM systems used by the Bank of Montreal and Rogers as discussed in the text?
A) a reliance on marketing research to more precisely segment their target markets
B) a focus on one-to-one customer communication
C) a focus on capturing information on current and prospective customers
D) providing means for customers to communicate with the company
Correct Answer:
Verified
Correct Answer:
Verified
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