Ford Motor Company Has Launched an On-Line Effort to Market

Multiple Choice

Ford Motor Company has launched an on-line effort to market its F-Series trucks.It hopes to use its database capabilities to capture valuable data on car buyers.Ford plans on cross-referencing new F-series owners with the database generated from this on-line campaign to see how many names are duplicated.Ford will use these data to forecast which campaigns have the greatest probability of success.Which of the following methods will Ford most likely use to analyze these data?

A) recency-frequency-monetary analysis
B) reach-frequency-media analysis
C) predictive modelling
D) lifetime value analysis (LTV)