Multiple Choice
How can the success of CRM be directly measured?
A) by the increased revenue and profit levels of the firm
B) by the decrease in costs to acquire new business and retain existing business
C) by the effectiveness of the interaction between the customer and the firm
D) by the breadth and depth of the customer database
Correct Answer:
Verified
Correct Answer:
Verified
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Q7: Comment on the following statement: "A CRM
Q8: You have decided your business should adopt
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Q12: Which of the following techniques used to
Q13: To initiate the CRM cycle,what must a
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