In 1981,the Producers of Butterball Turkey Opened the Butterball Turkey

Multiple Choice

In 1981,the producers of Butterball Turkey opened the Butterball Turkey Talk-Line.Created to assist struggling chefs with preparing the holiday bird,the Butterball Turkey Talk-Line was initially staffed with six home economists who responded to 11,000 phone calls in its first year.The Butterball Turkey Talk-Line is known as "the granddaddy of all help lines." Today the staff of 45 home economists and nutritionists responds to over 100,000 questions each November and December.In keeping with its history of technological advances,Butterball launched butterball.com in 1995,one of the first consumer websites,complete with turkey preparation tips and favourite recipes from the Butterball kitchens.Butterball Turkey's commitment to providing premium products and renowned customer service has prevailed as a long-standing tradition to call on,not just at the holidays,but all year long.
-Refer to Butterball Turkey.To centralize and share the vast amount of customer information that its staff gathered through its years of interaction with customers,what would Butterball use?

A) knowledge management
B) customer empowerment
C) cognitive learning
D) the marketing concept