Multiple Choice
In Canada,Kraft Foods has launched its website (www.kraftcanada.com) with enhanced content that provides "what we [Kraft Foods] knew our consumers were looking for,based on the information they had shared." What type of interactions is Kraft Foods using to send and receive communications from its customers?
A) Web-based
B) technology-centric
C) product-centric
D) transaction-based
Correct Answer:
Verified
Correct Answer:
Verified
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