According to the Text,which of the Following Statements About a CRM

Multiple Choice

According to the text,which of the following statements about a CRM system is true?

A) A company using a CRM system must view its customers as bits of data.
B) Due to privacy laws,a CRM system disseminates customer information only to those who are actually in day-to-day contact with customers.
C) A CRM system operates on the theory that all customers are equally important.
D) A critical component of a CRM system is the use of the appropriate technology to store and integrate customer data.