"Lots of Organizations Have Customer Data,but Not in a Way

Multiple Choice

"Lots of organizations have customer data,but not in a way that's useful," said a speaker at the Canadian Marketing Association's National Convention."Retailers have all kinds of data in different places-they didn't have a single view of the customer." The speaker is criticizing how retailers do NOT use which of the following?

A) information distribution centres
B) information extraction mines
C) data warehouses
D) marketing information systems