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    Exam 18: Customer Relationship Management CRM
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    In a CRM System,what Are Those Areas of the Business
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In a CRM System,what Are Those Areas of the Business

Question 72

Question 72

Multiple Choice

In a CRM system,what are those areas of the business where customer data are gathered and used to guide and direct the decision making within that business unit?


A) observational points
B) focus areas
C) data mining
D) touch points

Correct Answer:

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