Multiple Choice
The marketing manager of icruise.com (a website targeted to consumers who want a luxury vacation) finds that the firm can gain market share and become the industry leader if it slashes prices by 50 percent during December.However,the vice-president of finance is committed to reporting a 25 percent return on investment at all times.What does this conflict illustrate?
A) how target markets can be ignored
B) how pricing operates in a mature marketplace
C) a lack of corporate concentration on the marketing concept
D) the need for tradeoffs in pricing objectives
Correct Answer:
Verified
Correct Answer:
Verified
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