Why Is Price Lining a Valuable Tactic for Marketing Managers

Multiple Choice

Why is price lining a valuable tactic for marketing managers?

A) A company that uses price lining is able to carry a smaller total inventory and reduce confusion for its customers.
B) The price lining strategy allows the company to gain brand loyalty from its targeted segments.
C) A company that uses price lining has more price markdowns and greater markup.
D) Price lining tends to confuse customers and requires them to listen closely to the salesperson pitch.