Lipton Makes Several Easy-To-Prepare Side Dishes That All Use Macaroni

Multiple Choice

Lipton makes several easy-to-prepare side dishes that all use macaroni shells.In promoting this product line,Lipton offers a 50-cents-off coupon that can be used for any of its macaroni-based mixes.Therefore,what must Lipton consider when pricing its mixes?

A) joint costs
B) potential (or basing) costs
C) bundling costs
D) differential costs