Multiple Choice
Trident makes luxury bicycles.Its target market has been people who willingly pay $1,000 or more for their bicycles,and it acknowledges that its prices are high.Trident has lowered prices to target customers who want a good bike but who can't or won't spend $1,000 for one.Trident is most likely using what type of pricing objective?
A) status quo or satisfactory profits
B) profit maximization or target return on investment
C) demand-oriented or supply-oriented
D) market share or sales maximization
Correct Answer:
Verified
Correct Answer:
Verified
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