Multiple Choice
When the manufacturer of Pine-Sol cleaning liquid introduced an orange-scented cleaner,which of the following occurred?
A) The product was easily sold to many foreign countries using the same,popular Pine-Sol brand name.
B) The product was a new product because it was an improvement or revision of an existing product.
C) The product was not accepted well in the market until a personal selling campaign was launched.
D) The product was not considered new,because the product was not discontinuous.
Correct Answer:

Verified
Correct Answer:
Verified
Q77: Test marketing may result in a serious
Q151: When friends of Brian Richardson went to
Q154: After the research team at DairyMade had
Q156: In the early 1900s,a new product was
Q157: A European dairy,which is famous for its
Q158: Many product failures such as cucumber antiperspirant
Q159: According to the text,which of the following
Q160: Draw the sales line and the profit
Q172: Many products may experience short-term fluctuations in
Q175: Increasing globalization of markets and of competition