After the Research Team at DairyMade Had Generated More Than

Multiple Choice

After the research team at DairyMade had generated more than two dozen new product ideas for a substitute for coconut that tastes the same but has zero fat,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.What is this called?

A) diffusion
B) idea screening
C) idea generation
D) test marketing