Companies That Are Most Likely to Succeed in the Development

Multiple Choice

Companies that are most likely to succeed in the development and introduction of new products typically do which of the following?

A) use an industry-specific approach that is driven by corporate objectives and strategies with a we-defined new-product strategy at its core
B) capitalize on youth and creativity to achieve and maintain competitive advantage
C) make the short-term commitment needed to support innovation and new-product development
D) establish an environment conducive to achieving new-product objectives