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    Marketing Study Set 12
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    Exam 9: Developing and Managing Products
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    Which of the Following Is a Characteristic That Would Slow
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Which of the Following Is a Characteristic That Would Slow

Question 3

Question 3

Multiple Choice

Which of the following is a characteristic that would slow the rate of adoption of new products?


A) product complexity
B) high compatibility with existing products
C) relative advantage over substitute products
D) an opportunity to try out the product

Correct Answer:

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