Multiple Choice
After Mattel evaluated many new products to add to its Barbie product line and before any prototype was created,the toy manufacturer instructed a committee to select three of the ideas to present to a group of consumers.The consumer group was asked to evaluate the three product ideas in terms of their marketability.What is this stage of new-product development?
A) market testing
B) prototype screening
C) idea manipulation
D) concept tests
Correct Answer:
Verified
Correct Answer:
Verified
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