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    Exam 9: Developing and Managing Products
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    What Is the Spread of a New Idea from Its
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What Is the Spread of a New Idea from Its

Question 60

Question 60

Multiple Choice

What is the spread of a new idea from its source of invention or creation to its ultimate users or adopters?


A) diffusion
B) transmission
C) dispersion
D) circulation

Correct Answer:

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