What Is the Main Goal of the Global Product Development

Multiple Choice

What is the main goal of the global product development process?

A) to expand the number of different new product offerings so that individual country needs are more likely to be met
B) to develop every product for potential worldwide distribution and adaptation to other countries
C) to come up with a single standard product or product line suitable for all global markets
D) to repeat the steps in the process with marketing teams in each and every foreign country targeted