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    Marketing Study Set 12
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    Exam 9: Developing and Managing Products
  5. Question
    What Is the Name for a Consumer Who Was Sufficiently
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What Is the Name for a Consumer Who Was Sufficiently

Question 52

Question 52

Multiple Choice

What is the name for a consumer who was sufficiently satisfied with his or her trial experience with a product to proceed with some further usage?


A) an opt-in buyer
B) an innovator
C) an adopter
D) a diffuser

Correct Answer:

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