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Stouffer's Added 25 Percent More Meat to Its Lean Cuisine

Question 56

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Stouffer's added 25 percent more meat to its Lean Cuisine Skillet Sensations meal-in-a-bag.The addition of more meat made the product acceptable to men as well as women and expanded its target market.What is the meatier Lean Cuisine Skillet Sensations an example of?


A) a repositioned product
B) a discontinuous innovation
C) a new product line
D) an addition to a current product line

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