Multiple Choice
While Starkist tuna is still available in cans,it is recently been made available in a pouch,which is conveniently designated the "family size" pouch.What was this change in packaging the result of?
A) a brand equity strategy
B) a new means of segmenting Starkist's market
C) a master brand strategy
D) a move toward functional obsolescence
Correct Answer:
Verified
Correct Answer:
Verified
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