NASCAR Racing Fans Are Some of the Most Diverse and Loyal

Multiple Choice

NASCAR racing fans are some of the most diverse and loyal fans in the world.They will stand in the pouring rain,the freezing cold,or the blistering heat for hours to shake the hand and get the autograph of a NASCAR driver.These fans are not concentrated in any one area,but are dispersed throughout North America.A website designed to market NASCAR memorabilia would be most likely to be successful if it used which type of segmentation to determine its target market?

A) Geodemographic
B) Psychographic
C) Demographic
D) family life cycle