For Many Years,if Car Owners Wanted to Make Sure That

Multiple Choice

For many years,if car owners wanted to make sure that they would not be stranded if their car were to break down,they became members of the Canadian Automobile Association (CAA) .Its members also received discounts at CAA-affiliated motels as well as access to maps and a trip planning service.Recently,a new company offering the same services as CAA has come on the market.Better World Travellers Club (BWTC) is competing against CAA by offering the same roadside assistance as CAA and at the same time pitching a go-green philosophy.The company is diligently courting the environmentally conscious traveller.BWTC has agreed to donate 1 percent of club revenues to environmental organizations that seek to reduce the use of fossil fuel and fight global warning.In addition,its members receive discounts on travel to remote wilderness retreats,world-class eco-resorts,and "green" hotels (ones that utilize energy efficient practices) .
-Refer to Better World Travellers Club.BWTC's design of travel packages that would appeal to people who liked hiking and camping and packages that appealed to those who liked resorts indicates the company was using what type of base?

A) benefit segmentation
B) geodemographics
C) demographic
D) psychographic