Multiple Choice
Kraft Foods plans to tailor different ads for different neighbourhoods in the same region.For example,viewers watching a cable show in a black neighbourhood in Toronto would see different ads during the same commercial breaks as whites living in a different neighbourhood.What type of segmentation does Kraft's strategy best exemplify?
A) systematic geographic
B) geodemographics
C) sociocultural
D) Lifestyle
Correct Answer:
Verified
Correct Answer:
Verified
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