Multiple Choice
ThermaCare air-activated heat wraps are meant to be wrapped around sore muscles and joints.The product is advertised as a powerful pain reliever and a source of deep muscle relaxation.Its soothing warm can work at night while you sleep to restore your body.What type of segmentation is the manufacturer of ThermaCare heat wraps using?
A) Benefit
B) Functional
C) Geodemographic
D) Socioeconomic
Correct Answer:

Verified
Correct Answer:
Verified
Q151: What is a market segment? Why do
Q170: The difference between one-to-one marketing and customer
Q171: For an engagement ring,Linda would rather have
Q172: Market research has shown that 6- to
Q174: What type of segmentation do magazines such
Q176: Around the beginning of fall each year,about
Q177: When Procter & Gamble (P&G)introduced Liquid Tide
Q178: Market research has shown that 6- to
Q179: You have decided your business should adopt
Q180: A mass marketer,such as Walmart,targets the entire