Multiple Choice
When Procter & Gamble (P&G) introduced Liquid Tide to a new segment,consumers in the traditional powdered detergent segment switched to the liquid product.Rather than real sales growth,P&G simply experienced the shifting of existing customers to a new product.This exemplifies a drawback of multisegment targeting strategy.What is it?
A) undifferentiation
B) demarketing
C) market repositioning
D) cannibalization
Correct Answer:
Verified
Correct Answer:
Verified
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