An 18-Year-Old Student Might Be a "Party Animal" Living in a Dorm.Another

Multiple Choice

An 18-year-old student might be a "party animal" living in a dorm.Another 18-year-old student might be a husband with a small child and a full-time job.If you were in charge of a marketing program aimed at these men,what segmentation technique would be the easiest to employ that might help you to distinguish between them?

A) age cohort analysis
B) gender
C) benefit
D) concentration