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A Mobile Home Manufacturer Has Decided to Add Concession Food

Question 154

Multiple Choice

A mobile home manufacturer has decided to add concession food trailers to its product line.If all the current competitors in that market use a Differentiated product market strategy,which strategy would make the LEAST sense for the manufacturer to implement?


A) multisegment targeting strategy
B) concentrated targeting strategy
C) undifferentiated targeting strategy
D) product Differentiation strategy

Correct Answer:

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