Multiple Choice
Stouffer's offers gourmet entrees for one segment of the frozen dinner market,and Lean Cuisine for another segment that wants both good taste and low calories.When Stouffer's chose to serve two well-defined market segments and develop distinct marketing mixes for each,which of the following was it implementing?
A) multisegment targeting
B) market integration
C) concentrated targeting
D) heterogeneous positioning
Correct Answer:
Verified
Correct Answer:
Verified
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