Multiple Choice
The debate over gay marriages caused a great deal of furor,but it has done little to deplete the importance of the affluent gay market to businesses.Pacific Clothing and Mitchell Gold are two companies that have implemented and maintained marketing mixes designed to meet the needs of lesbians and gays.To these companies and others,what are lesbians and gays?
A) a desirable perceived market
B) a desirable market base
C) a desirable target market
D) a desirable market sample
Correct Answer:
Verified
Correct Answer:
Verified
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