When Ford Motor Company Launched an On-Line Effort to Market

Multiple Choice

When Ford Motor Company launched an on-line effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this on-line campaign to see how many names were duplicated.
-Refer to Ford.Which of the following trends can Ford's activities mostly likely be traced to?

A) increasing demand for accountability and the emergence of new media alternatives
B) growing demand for accountability and fewer time-poor consumers
C) the emergence of strong mass media channels and a decrease in brand loyalty
D) decreasing diversity and increasing brand loyalty