Pharmaceutical Firms Have Introduced New Over-The-Counter Antacids That Block the Production

Multiple Choice

Pharmaceutical firms have introduced new over-the-counter antacids that block the production of stomach acids while still marketing traditional antacids.Traditional antacids treat heartburn by neutralizing stomach acid.If sales of the new acid blockers reduce sales of the traditional antacids,what has occurred?

A) undifferentiation
B) cannibalization
C) perceptual confusion
D) demarketing