Researchers at PPG Industries Spent Considerable Time,effort,and Money Developing a Bluish

Multiple Choice

Researchers at PPG Industries spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out heat.Little market research was done,but the scientists were convinced that this new product would be significantly better than existing windshields even though they were more expensive and of a different colour than the current models on the market.What type of orientation does PPG most likely have?

A) sales
B) customer
C) production
D) promotion