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    Exam 1: An Overview of Marketing
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    What Does Xerox Emphasize by Replacing at Its Own Expense
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What Does Xerox Emphasize by Replacing at Its Own Expense

Question 27

Question 27

Multiple Choice

What does Xerox emphasize by replacing at its own expense any dissatisfied customer's equipment?


A) direct selling
B) transactional marketing
C) management-customer synergy
D) customer satisfaction

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