Multiple Choice
For many years,Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap-and not as a cleansing product that could provide other benefits as well.When it came to Ivory soap,P&G focused on how well it made the soap and not on what customers wanted from a bar of soap.What sort of orientation did P&G have?
A) customer
B) product
C) sales
D) market
Correct Answer:
Verified
Correct Answer:
Verified
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