What Does the Marketing Concept Involve

Multiple Choice

What does the marketing concept involve?

A) selling as much product as possible under the assumption that people will buy more goods and services if aggressive selling techniques are used
B) satisfying management's needs and wants with the idea of maximizing profits in the short run
C) focusing on customers' wants so that the organization can distinguish its product (or products) from the competitors' products
D) selling as much as possible under the assumption that consumers will buy more at lower prices