As Part of Instituting an Empowerment Program,what Should a Marketing

Multiple Choice

As part of instituting an empowerment program,what should a marketing director do?

A) create a customer-service department and place a key staff person in charge of the department
B) train the company's staff to judge of the quality of the products the firm produces
C) allow all non-management employees to resolve problems on their own without prior approval from their immediate supervisors
D) hire 30 new university graduates who have the latest training in marketing management techniques